oh beezy

miscellaneous cultural commentary from two urban twenty-somethings. on this here interweb, we go by "bee" and "zy."

daily hmmm…

So the director of the center for which I do communications likes. to. send. me. stuff. to. read. Gawd love her.

Anyways, that last link takes you to this article, 5 new skills for the future of marketing. And within it, there’s a mention of nonlinear management, which wikipedia tells me is:

a superset of management techniques and strategies that allows order to emerge by giving organizations the space to self-organize, evolve and adapt, encompassing Agile, Evolutionary and Lean approaches, Flextime, Time Banking, as well as many others. Key aspects of NLM, including holism, evolutionary design or delivery, and self-organization are diametrically opposite to linear management thinking.

I’ve never heard of nonlinear management before (though the concept feels mighty familiar), and I don’t have time to explore it in depth right now, but my preliminary exposure to the keywords makes me feel all warm inside. Evolution, encompassing, holism…Aw. This description is dripping with liberal marketing.

So, is linear management for stodgy conservatives, and nonlinear management for granola progressives?

Aight, back to le work.


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